Friday, March 05, 2010

OK Go video

The band OK Go had great Internet success with their treadmill dance video, and now they are back with a simply amazing one-shot video with a huge Rube Goldberg-like machine. The machine/video is pretty amazing. Not surprisingly, it took them two days and 60 takes to get it right:
The video was shot by a single Steadicam, but it took more than 60 takes, over the course of two days, to get it right.

Many of those takes lasted about 30 seconds, Sadowsky said, getting no further than the spot in the video where the car tire rolls down a ramp.

"The most fiddly stuff, you always want to put that at the front, because you don't want to be resetting the whole thing."
You can read about the making of the video here: Wired/CNN: The making of OK Go's new viral video

There's four short "making-of" videos: episode 1, episode 2, episode 3, episode 4, which primarily talks about the inspiration for the project and shows a little of the building (but none of the practicing!)

And you can watch the actual video.

Here's part 1 of the Making-of-series.

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