Wednesday, December 22, 2010

News from Here & There

How to Speed up rendering in Final Cut Pro
In Red Giant QuickTip 26:, Apple Certified Master Trainer, Simon Walker, shows you how to speed up rendering on the Final Cut Pro timeline.
RedGiantSoftware:  Red Giant QuickTip 26: Faster Rendering in Final Cut Pro

Comparing the Sony PMW-F3 to the Canon 5D Mark II
Fxguide has some video that compares these two cameras, and demonstrates that the F3 has less rolling shutter, and doesn't have the artifacts you can get from the 5D because of it's line-skipping algorithm (the 5D has to go from the high-resolution sensor image down to a 1920 x 1080 image very quickly, so it uses a fairly crude algorithm to do it. This can cause moire patterns in fine details.)

Some commentors think that the cameras shouldn't be compared because they aren't in the same price range, but that's wrong; independent and some big-studio filmmakers are using the 5D Mark II (just see Canon's recent television add) and the F3 is going after that market.
FXGuide: F3 vs. 5D Mark II

Jag35 Electronic Follow Focus
An electronic follow focus for ~$500? Available in the spring of 2011? We shall see....
Jag35: Electronic Follow Focus

Building the Mac Edit Room
The Digital Filmmakers Podcast has an interview with Ned Soltz that discusses specific hardware and software options to build a system for Final Cut Pro, Avid Media Composer and Adobe CS5. From capture cards to monitors to storage systems, they cover the good, the bad and the ugly. NewMediaWebinars: Digital Filmmakers Podcast Episode #33

Does 120 million hits on YouTube = money?
The band OK Go has received a lot of exposure on the net with their unique and imaginative music videos, but does that success actually translate into a successful recording career? And does that even matter? Lead singer Damian Kulash recently wrote a column in the Wall Street Journal about his band's philosophy:
For most people, the obvious question is: Has this helped sell records? The quick answer is yes. We've sold more than 600,000 records over the last decade. But the more relevant answer is that doesn't really matter. A half a million records is nothing to shake a stick at, but it's the online statistics that set the tone of our business and, ultimately, the size of our income.
Not everyone is buying it. Darren Robbins at The Zeitgeisty Report thinks Kulash is "one of the more delusional self-appointed champions of indie rock," and points out that OK Go parted ways with their label (EMI) partly because they weren't making enough sales.
In truth, as “The Blue Man Group Of Rock & Roll”, OK Go’s genius lies in their realization that being in a band these days has little to do with music. Devise one visually stunning video or event after another, keep your name in the press, and you can continue to find corporations willing to pay you for appropriating whatever hipster cache they believe you might have.

It’s “The Great Rock & Roll Swindle” all over again, albeit this time minus the music.
He also thinks that OK Go owes much of it's success to EMI's early support, though I think they owe it to the success of their treadmill video; and I don't know how involved EMI was in that...

But the real point is; if you have an audience, and are making money from corporate sponsors, what's the problem? If OK Go is a video band, rather than a music band, who cares? The real question is; is this a model others can follow, or can there only be one OK Go?
Wall Street Journal: The New Rock-Star Paradigm  
The Zeitgeisty Report: OK Go singer Damian Kulash on the future of the music business

Everything's bigger in Kansas
Did you know that the largest IMAX digital screen in the country is in Wichita Kansas? Me neither, but it just opened last Friday. Be careful to heed this warning:
There is a potential for getting sick during an IMAX movie. "It happens on some of our screens when the picture is in your whole field of view," said Dan Gray, vice president for operations. But it depends on the person and the movie, and maybe only a couple of scenes from a particular movie.
Wichita Eagle: West-side IMAX opens today with 'Tron'

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