Sony to join HDSLR party?

According to a post on flickr by "Mr.delight":
Sony is ready to launch the first ExmorHD DSLR. The most popular Sony DSLR the Sony A550 is going to be updated with two new A5xx ExmorHD models. They will become the first DSLR (non-mirrorless) Sony models with video! Both camera will be announced between now and Photokina (July-August).
flickr: Sony ExmorHD DSLR / Sony A550

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