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Sony’s Sub-$10,000 PMW-300 Is the EX3′s Successor | StudioDaily Sony announced the PMW-300 camcorder, refreshing its XDCAM line-up with a semi-shoulder mount camera that uses the same EX-mount interchangeable lens system as the PMW-EX3, meaning both 1/2-inch and 2/3-inch lenses can be used. And it adds the broadcast-friendly 50 Mbps MPEG HD 422 codec to its recording options. Behind the Scenes of the New Sony 4K Commercial | Sony Blog If you’ve seen the spot, you know this was no small production. But what exactly does it take to create something like this? As it turns out, it takes 4 days on location and a whole lotta people. Our team selected Miranda Beach in New Zealand as the main set (ironic, since our Cinematographer on the job is Academy Award Winner, Claudio Miranda. No relation). First impressions of the F55 | Sony Cinematographer and hugely influential blogger Philip Bloom got his hands on the F55 back in April and immediately set about making a short film ...