CineEurope: Sony Claims 4K Is Now 'Mainstream' | The Hollywood Reporter "4K is now 'mainstream,'" asserted David McIntosh, senior vp at Sony Digital Cinema, during the company’s CineEurope press conference on Tuesday. “The movement over the last year is very clear,” he said of the technology, referencing not only the company’s 15,000 installed 4K projectors, but its latest production gear and new Ultra HD (4K) TVs. Don’t Expect Things to Get Better for 3D | Home Media Magazine Let me make clear, right away, that I am not faulting the content side. I think our industry handled the advent of 3D quite well. For those who bemoaned, and now want to blame, the lack of product, consider this: 3D was never meant to be a whole new viewing experience, like Blu-ray Disc or, before that, DVD. Rather, it was always intended to be a selective experience, one that is not universally applied. Which Camera for Which Genre? Five Questions for D.P. Timur Civan | Mi...