Tuesday, February 21, 2012

Sony PMW-F3 S-Log deals

Sony has a nice little chart that - sort-of - explains the deals they are offering on the S-Log upgrade for the PMW-F3.

  • Right now they are offering the CBK-RGB01 upgrade [that's the S-Log functionality] for $899 if bought directly from Sony. [Compared to the $3,700 price at vendors like B & H] NOTE: My understanding is that it's not exactly the same as the CBK-RGB01 upgrade; they upgrade the camera; you don't get it on an SxS card, which was the way the upgrade was sold.
  • There's also an $800 discount being offered on the PMW-F3 (or the Kit set),
  • And if you're one of the unlucky ones that purchased the S-Log option for ~$3,700 prior to this special offer, they are offering a couple of $2,500 offers on either the SR-R1 recorder [$12,500] or the SCL-Z18X140 lens [$9,900].
All these offers run through March 31st, just two weeks prior to NAB. Which raises the question; what happens then? Does Sony discontinue the $899 S-Log upgrade for the PMW-F3 and expect purchasers to continue to pay the $2,900 difference? Or do they roll it into the PMW-F3 so that the price still undercuts the Canon C300? Or do they announce a new upgraded model that includes S-Log?

I guess we'll have to wait and see...

No comments: