Wednesday, March 14, 2012

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Digital Bolex | Stu Maschwitz | Prolost
It seems that a plan to produce a "Digital Bolex" really lit up the internet yesterday. Reaction seems to range from excitement to skepticism; often from the same person:
I desperately want them to succeed.
But after watching the well-financed and well-intentioned Red Digital Cinema company struggle to deliver on their promises, and abandon the “3K for $3K” design/price-point of their Scarlet camera, one has to wonder if these flmmakers-turned-cameramakers have any idea of the challenges they’re about to face.

10 ways to look at the Digital Bolex 16mm raw digital cinema camera
| Andrew Reid | EOSHD
5. Do you need raw?
Many people have a misconception about raw that it makes for better image quality. It is not a final delivery format. Nobody will watch your film in raw. Nobody goes to a cinema to watch a colourist work or a filmmaker adjust exposure. The final result doesn’t need raw. Only the process benefits from it.

The Digital Bolex D16. Raw 2K for less than a cost of a 5Dmk3? | Philip Bloom
| Blog
The concept is so crazy good I was instantly in love and instantly super sceptical. All I knew about the project was from the website and their kickstarter campaign. So I did the most sensible thing possible. I phoned the camera creators Joe Rubinstein and Elle Schneider and did an interview with them to find out everything I could about it! You can listen to the interview below.

First days with the Canon EOS C300 | Paul Joy
Paul has updated his post (scroll down to 12-3-2012) to include a bit on the fringing issue that was mentioned yesterday:
When the sky is exposed correctly the images look fine, it just seems to be happening when the images are blown out. Maybe this camera just needs a different approach than what I’m used to and blown highlights need to be avoided at all costs. That’s going to be tricky in some of the non controlled environments I have to work in though. I remember shooting an awards presentation for Harley-Davidson in Croatia last year when the stage was unlit and had a backdrop of the setting sun! No choice there but to shoot silhouettes or blow out the background.

Misek Says Apple TV Production May Begin May/June | Bloomberg
Everyone seems to think Apple will release a TV later this year:
Apple "iTV" full-scale production is expected in Mayor June. Peter Misek, managing director at Jeffries & Co. talks with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)
Samsung official claims Apple plans to release 7.85-inch iPad this year
| AppleInsider
The detail was included in a recent report from Korea Times, as highlighted on Tuesday by SlashGear. Citing an anonymous Samsung source, it was said that Apple is expected to buy about $11 billion in total components for a range of devices, including a smaller iPad.

Intel Aims for Faster Thunderbolt With PCI-Express 3.0 | Agam Shah | IDG News
I'm still waiting for regular Thunderbolt to catch on...
Intel in the future will support the PCI-Express 3.0 protocol to shuttle data faster between host devices and peripherals, an Intel spokesman said in an email. Computers with Thunderbolt interconnect currently communicate with external devices using the older PCI-Express 2.0 technology.

Google's entertainment strategy is in disarray | Greg Sandoval | C|Net
I'd say that I was shocked - or at least surprised - to learn that a company like Google would suffer from infighting and internal divisions like this, but I've seen it in so many companies that I really believe it's the norm in medium to large companies, rather than abnormal:
Three weeks ago, shortly before Google pulled the plug on Google Music as a standalone service, music industry insiders told CNET that the service had failed to meet sales expectations. Multiple sources at the record labels said then that Google lacked a cohesive approach to music. According to them, there was one strategy for YouTube and one for Google Music and sometimes they appeared to be at odds.

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