Producers who routinely spent $12 million on a film five years ago are now being advised by Mr. Sloss and others to keep their budgets to a third of that.
“The independent film landscape is so different than it was, this is not the heyday of the ’90s,” said Mr. Rao. His Sri & Company has made a pair of Bollywood-style films, the second of which, “Badmaash Company,” is scheduled for release by Yash Raj Films of India next month. Mr. Rao’s company is lean enough that it has no office at all unless a film is in production.
“It’s an overhead-free world,” he said.
BUSINESSA Rebuilding Phase for Independent Film
By MICHAEL CIEPLY
Published: April 25, 2010The indie scene is getting a boost from fleet-footed, penny-pinching guerrilla operations that are trying to resuscitate the business.