The small rugged action camera category seems to be expanding rapidly. First the Contour HD and the GoPro HD, and now comes the Drift Innovation X170.
The really interesting thing about this one is that it comes with a wireless RF remote control. It also has an LCD display and fairly large control buttons on it's side, which should make operation much easier; I find the Coutour HD a little lacking in that department. The Drift is larger than the Contour, but for many situations I'd be willing to sacrifice a bit of size for easier control and operation.
Unfortunately, it only captures 720 x 480 i.e. Standard Def. A 720p camera would have been useful - and useable - but SD is too big of a loss.