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Interesting - though maybe not unsurprising - that scaling down from 4K increases the color accuracy. I guess what's surprising is that it actually goes to 4:2:2...
Discovery: 4K 8bit 4:2:0 on the Panasonic GH4 converts to 1080p 10bit 4:4:4 | EOSHD
Actually the theory is 8bit 4:2:0 4K material from this camera can be taken through a workflow in post that converts it to 10bit 4:4:4 1080p – with all the smoother tonality, better colour and workflow advantages that format brings. This is a big leap for 1080p based on the much more expensive C300 which only does 8bit 4:2:2.


This blog answers questions for readers that want to get into the entertainment business.
And...Action! | Blogger
Getting Jobs in Entertainment question 1279: do you think having a weird hair color is hurtful and limiting or is beneficial and makes you stand out as an actor?


Making the App: Cadrage Director's Viewfinder for iOS and Android | FWD.Labs
We started talking about "making an app" about three years ago over a beer, initially just to see if we could pull it off. It was pretty soon clear that it was going to be a filmmaking app, as this would combine our qualifications nicely — Daniel has a degree in informatics and Anselm is a cinematographer.


Presentation videos from Larry Jordan's 4K & Final Cut Pro X seminar | FCP.Co
The bad news is that from the videos we have watched, there isn't a great mention of using 4K with Final Cut Pro X. The good news is that there is one cracking half hour video featuring Ian Andes from G-Technology. (We of course know that Philip Hodgetts always presents well, no matter where or when!) We should also get a plug in for Larry's FCPX training courses as he has very kindly published these videos for free, hopefully there are more to come.


New Sony A6000 & Canon T5 Cameras Reveal the Strategies of Two Completely Different Companies | No Film School
Not to harp on Canon (because Nikon isn’t much better), but Canon has essentially released the same 18MP camera over and over again for the last 3-4 years. The only thing that has changed is the body and some features here and there. Still the same 30fps at 1080p, and they are still sticking with the mirror technology even though it’s clear that it’s on the way out, especially for lower-end cameras.


THE ART OF PRE-PRODUCTION: A WICKED TV AND PHOTO CAMPAIGN | The Client Blog
A commercial for Acura provided further inspiration and ideas for how this spot could be executed. Pay particular attention to the last :30 or so of this :60 commercial and you’ll see some parallels to the final spot we created.


BETTER B-ROLL: SLAVIK BOYECHKO SHOW HOW HE SHOOTS FOR PBS DIGITAL STUDIOS SERIES “INDIE ALASKA” | News Shooter
It’s been said that the best way to learn is by teaching. Recently I made a tutorial on shooting B-roll for the public media education site transom.org – this gave me the chance to scrutinize a lot of my shooting habits and routines.



This Video compares the New Blackmagic Production Cinema Camera with its little sister the Pocket Cinema Camera. The Winner is a hard guess...









Hybrid photography innovator and LUMIX Luminary Team member Giulio Sciorio provides his impressions on the new LUMIX GH4 Digital Camera System.

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