Friday, January 29, 2010

Two-Thirds of U.S. homes have HDTVs

Opinion Research Corporation has released a study showing that 2/3's of U.S. households have an HDTV, and another 12 percent plan to buy one in the next year.

At the moment, 3D is still to make an impact: only five percent said they plan to buy a 3D-capable television in the next two years. The study claims this is despite the recent CES and Avatar buzz, but I still think it's a bit too early to see what will happen. Until the hardware turns up in stores - and a few more 3D movies come out, we won't really know how consumers will take to it.

Another interesting fact:
One company that, in theory, should have an easier job is Sony, who emerged far and away as the HDTV brand most synonymous with high quality (43 percent cited this brand on an unaided basis); trailed by Samsung (11 percent); Panasonic (5 percent); Vizio (4 percent); Phillips and LG (3 percent); Toshiba, RCA and Sharp (2 percent); and Magnavox, Mistubishi, JVC and Zenith (1 percent).

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