On Thursday, Sony released the firmware update v1.1 for the PMW-F3. It's free, and includes the following enhancements: Dual Link HD-SDI output 4:2:2 10bit 1080 23.98/ 25/ 29.97PsF, Planning Metadata, S&Q Wheel as a Menu Dial, and ND Adjustment.
The firmware also includes the capability for S-Log gamma mode, 3G-SDI output, Dual Link 444 RGB video output, custom user LUTs and pre-loaded LUTs (look up tables). BUT you have to buy the CBK-RGB01 upgrade key, which is now available for order from several retailers for $3,680. (I've checked and two retailers are stating that delivery will take about three weeks.)
B & H: Sony RGB444 & SLOG SOFTWARE F/PMW-F3K/L [$3,680]
CineTechnica: Andy Shipsides of Abelcine has written up a short piece on the functionality (both free and paid for) in the v1.1 firmware: New Sony PMW-F3 Firmware V1.1 Released