

As an initial matter, if YouTube is going to ask users to learn more about copyright when they get a takedown notice, they should require the same of rightsholders whose takedowns are disputed. As we have been reminded all too often, many content owners are badly in need of copyright education.Electronic Frontier Foundation: YouTube Sends Users To Copyright School: Will Content Owners Have to Go, Too?
"I did a test on Alexa, and it looked right for the movie. We were doing a lot of night shooting in downtown L.A. It wasn't a big-budget film, so we were using existing streetlights and boosting with a practical light. I wouldn't have had enough exposure or the range or shadows with film."Hollywood Reporter: Cinematographer Roger Deakins Switching From Film to Digital Camera
Edward Burns' upcoming film Newlyweds is looking for a song for placement in the film. Submissions open on April 12, and will close on April 20 at 9:00 am PST / 12:00 pm EST. Edward Burns will listen to and select the winning track by end of day on Friday, April 22.Soundcloud: Newlyweds Song Contest
The business unit's sales fell 19 percent versus the prior year, and its market share dropped to 17 percent, NPD's data shows. But NPD analyst Stephen Baker attributes the decline in Flip camera sales to "strategic marketing missteps, and more aggressive competition, as opposed to any evidence of an underlying fall in demand."CNET: Why Cisco killed the Flip mini camcorder

To me, a great example is the new Color Board. Apple scraps the three-way color correction wheels that we’re used to in favor of this [...]NoFilmSchool: Full Resolution Screenshots of Final Cut Pro X and the Importance of Avoiding Lock-In
Just looking at the non-interactive screenshot, you can hazard a guess on how to use it: grab the white circle to adjust highlights, grab the gray circle to adjust midtones, and grab the black circle to adjust shadows. Move the icons on the X axis to adjust the hue and on the Y axis to adjust the brightness.
I think what was reiterated last night is what we have been telling our customers for a long time, that Avid is the company that wakes in the morning focused on professional workflows -- professional workflows for professionals who making a living doing what they are doingHollywoodReporter: Avid CEO Weighs in on Rival Apple's New Editing Software
The interface for Final Cut was never really intuitive, and relatively hard to teach. It never had the design panache of the image-defining Apple brand. To me, it was a disappointment, and I had always felt that Sony Vegas was superior in the realm of an intuitive interface and ease of use.MasteringFilm: Apple’s Final Cut Pro X – Nothing Else Quite Like It
But not anymore. I’m more excited about this release of Final Cut than any other software I’ve seen.
The feature I'm most unsure about is dynamic tracks. Tracks will appear and disappear as you move clips around and new tracks will be added when you use the magnetic timeline. This could cause organizational problems if you always put music on tracks 8-9 for instance, and it would be a nightmare if you need to output a multi-channel show.Digital Rebellion: My thoughts on Final Cut Pro X
Aspects of Final Cut Pro X do indeed look and feel like iMovie, but so what. What does that mean? As some have already countered, “just because a Ford and a Ferrari (and a Juke) have a steering wheel and an accelerator, it doesn’t make them the same car”.ChrisPortal: Final Cut Pro X Rebuttal
1. Watching video of the SuperMeet and hearing over 1500 editors screaming and shouting in awe over software that looks and performs like a pumped up version of iMovie just didn’t seem right. It was like Steven Spielberg getting all excited over the release of a Flip camera – it just didn’t seem to go.One important lesson from this column: Be negative and you'll get lots of comments!
"35mm optics have a less rigorous specification than a smaller sensor. If you have a 2/3 inch sensor, in order to achieve 1080P resolution you need to have 100 line pairs per mm, whereas if you have a Super 35mm sensor, as we do in this camera, you only need 41, less than half."

"We're grossly oversampling for HD, and we're not allowed to say the specification of the sensor, but I can say that we are grossly over-sampling high definition"






In the past we’ve had a number of different flavors. We’ve had upgrade pricing, we’ve had Final Cut Express, we’ve had Final Cut Studio. So we decided that we really want to do away with all of that. We want to greatly simplify the pricing structure and make it very very easy for you to decide if you want to get a copy of Final Cut Pro. So we’ve decided to make it available for the amazing price of $299.Final Cut Studio right now is $999 ($779 at Amazon) and the upgrade price is $299. The above statement makes no sense if they plan to charge extra for the other apps. Unless it's $4.99 for each, but even then, there will be complaining: the "new" Final Cut Studio would actually cost existing owners more to upgrade than previous upgrades cost!
-Peter Steinauer, Apple senior video applications engineer
What Apple actually chose to show was quite nice.He goes on to note concerns about the many things that weren't shown:
The two highlights for me were Audition and the Magnetic audio.
The reaction among the pro editors and others I chatted with after the show was tepid at best. I think an encounter by one of the folks was somewhat telling.In the end, he seems to assume that all the answers to the unanswered questions are "no" and that while the installed base will grow, power users will move to Avid and Adobe:
Editor: Nice presentation but what about those features that weren’t shown?
The biggest beneficiaries of the one hour presentation will most likely turn out to be Avid and Adobe. Sure Apple will sell millions of copies of X, but those other two A’s my very well come out ahead.Biscardi Creative Blog: The "Future" of editing
So we decided that we really want to do away with all of that.And even though he lists many features that weren't covered, he remains optomistic:
-Peter Steinauer, Apple senior video applications engineer
That being said, I'm happy to say those articles about Apple “dumbing down” Final Cut were a far cry from the mark—the features touted in Tuesday's presentation make that clear. Additionally, if Apple were so ready to write off its professional base, I doubt the company would have premiered the Final Cut Pro X first look at the SuperMeet, of all places, nor touted Academy Award-winning films such as The Social Network and True Grit as prime examples of what this software can do.MacWorld: Final Cut Pro X stays in the picture for pros
The editing model is even more drag-and-drop than current FCP, and to make it work, clips move out of the way to accommodate a drag, something Apple calls a “magnetic” timeline. Drag and drop encourages track proliferation — you just keep stacking stuff up.He thinks it will be great for the masses, and will work well for unstructured material. Others might not be so happy:
For structured material, it makes less sense. Whether automatically moving clips around in a timeline and automatic track creation will work for scripted features and television remains to be seen.SpliceNow: What Was Said and What Wasn’t
The fact that it is 64 bit, uses “Snow Leopard” technologies such as Grand Central Dispatch, and supports 4K means that it’s not based on QuickTime. While they could have rolled their own, I believe it’s based on AV Foundation – certainly no-one has tried to discourage me from that thought – although it is unconfirmed. It remains the most logical explanation for the performance improvements we’ve seen.Bye bye QuickTime?
The color features – beyond auto white balance correction on ingest (optional and non-destructive) – show the ability to apply preset looks [...] This is really indicative of the Apple philosophy at play. Make something that does at least 80% of what could be done, and make it really accessible to non-specialists.If you want to get excited about Final Cut Pro X - and aren't already - then this is the article to read!
3D is two images superimposed that have slight differences between them; left eye right eye, differences. If the motion of the object on the screen from one frame to the next meets or exceeds the displacement between the left and right eye, 3D goes away. It’s lost totally. And you’ve got all these movie directors who want to do action scenes, car crashes and fights and stunts, with fast camera moves, and slamming fists and explosions. And if you actually analyzed those frames, there’s not any information there for substantial periods of time, and the 3D effect virtually vanishesBUT, many people believe that part of the "film look" is the judder caused by shooting in 24p. They find higher frame rate content starts to look like television news (and that's not a complement.)
- Douglas Trumbull
He says that in as little as two years, “everything will be produced in 3D and 2D versions will be extracted from that.”FilmSchoolRejects: James Cameron is Going to Force You to Watch 3D Forever and Ever
Shooting and projecting at 48 fps does a lot to get rid of these issues. It looks much more lifelike, and it is much easier to watch, especially in 3-D. We’ve been watching HOBBIT tests and dailies at 48 fps now for several months, and we often sit through two hours worth of footage without getting any eye strain from the 3-D.Two hours with no eye strain at all - well, that's conclusive then!
Film purists will criticize the lack of blur and strobing artifacts, but all of our crew--many of whom are film purists--are now converts. You get used to this new look very quickly and it becomes a much more lifelike and comfortable viewing experience.Not so fast, says Kevin Jagernauth at The Playlist:
Peter Jackson, James Cameron and Douglass Trumbull, who all have breathlessly and excitedly expounded on the topic have all failed to mention just how this fancy pants approach will improve their ability to tell a story.Facebook: 48 Frames Per Second
if 48's key selling point is that it makes 3D more tolerable, that's an awfully thin angle for consumers...
-@Oddernod
Of course 'cinematic' is more than a frame rate - it is the way the camera draws attention with depth of field and focus, it is a whole number of other things. Dynamic range, framing, sound.I don't blame 48p or 60p.I blame the way people are digesting films and video in the home. Modern displays are awful.EOSHD: Is 48p evil?
Contemplating wearing an eyepatch at NAB so people will feel too awkward to pitch me any 3D gear.
-@5tu
"Not all 3D is created equal," says Jon Shapiro, 3D@Home member and co-founder of 3D gear manufacturer 3ality Digital. "Continued growth of a robust home market requires that consistently high-quality 3D content is available. We want to help educate the next generation of 3D stereographers, directors, producers, and technicians, as well as amateurs, and thus improve the consistency of 3D video overall."NABShowDaily: 3D Pavilion: Systems, Services, Solutions
Much of the functionality now in Motion and in SoundTrack Pro and some of these other Final Cut Pro Suite programs is being folded into Final Cut itself. I asked Schiller about that, and he essentially said that this one program is going to contain much if not most of what is in those other programs...FimMaker: DAVID LEITNER REPORTS FROM THE FINAL CUT PRO X UNVEILING
While the fate of its other video offerings remains unclear, it could be that rather than a simple upgrade from Final Cut Express or downgrade from Final Cut Studio, Apple has recognized another market segment altogether, one that has exploded with the DSLR revolution: the independent professional filmmaker. These are the filmmakers and videographers who don’t require the same sophistication of movies budgeted in the millions, but still need advanced color grading and audio editing tools.ThroughTheLookingGlass: Upgrade, Downgrade, or Something New? Apple Introduces Final Cut Pro X for $299
What will become of third-party plug-ins which have so enhanced the FCP experience? Two developers with whom I spoke wondered: “We don’t know if we will work in this. Certainly Apple did not share with us.”dv.com: Supermeet 2011: An Open Mind After Apple's Big Reveal
Yet another concern comes from those who are accustomed to sending their audio out for sweetening and mixing. With these new timelines, is there going to be OMF support for ProTools export? And, in fact, will there even be a Soundtrack Pro or will all or a subset of STP features be bundled into FCP X?
That left Final Cut Pro, and the rest of Final Cut Studio, languishing in 32-bit land, unable to take advantage of performance improvements of OpenCL, GCD, or even architectural improvements in Intel's latest 64-bit processors. With the rewrite of Final Cut Pro X, Apple is close to vanquishing the last vestiges of Carbon from its software.arstechnica: Infinite Loop: Apple outs 64-bit Final Cut Pro X, more pro video updates to come
This is NOT iMovie Pro, in 20 years of editing I haven't seen this much innovation as in FCP X
@danrubottom
Somehow, I managed to sit in the Apple executive section of the hall. In front of me was Phil Schiller, Senior VP for Worldwide Marketing. The head of PR was sitting to his right. The two lead engineering directors, or VPs, were sitting on either side of me. I was surrounded by top-level executives from engineering, PR, marketing, product management — literally a dozen extremely senior executives were sitting in the front two rows.He concludes with some his own remaining questions. This is probably the best report out there on the meaning of this event.
Apple would not send this level of executive talent simply to watch the roll-out of a product that they did not care about.
So far, we don’t know how FCPX is gonna work with other apps. Does it care? Is a file a file? We don’t know. As an editorial machine. we don’t know. I will tell you this. Much of what I saw tonight looked a lot like iMovie and I am NOT an iMovie fan at all.OneToOne: FCP X - My thoughts
This list could go on and on. It’s also important to note that many of the whiz-bang features have been around for quite a while on other NLEs. We need to keep the reality distortion field in check.PVC: FCP X is shown to the world. Flashy things are seen, questions are asked
Apple says ‘stay tuned’ for other Final Cut Studio apps” There you have it. Randy DID smile when I asked.
@jdalrymple
FCP X features resolution-independent playback all the way from SD up to 2K and 4K formats. It now leverages Grand Central Dispatch to take advantage of all cores on the Mac plus the GPU. The crowd goes wild, especially as Steinauer suggests that the ever-popular render bar will now be a thing of the past.TUAW: Final Cut Pro X announced at NAB SuperMeet
Still, what is likely to be of most interest to longtime users is the future of Final Cut Studio and Final Cut Express, something Ubillos effectively said was done for during tonight's introduction of Final Cut Pro XCNET: Apple Announces Final Cut Pro
My quick take: Of course I have to touch it but the specs are quite promising. My core business is doing TV shows and we have a quick turnaround. So Background rendering, native AVC/H264 editing and the auto corrections sounds very handy to me when you have to output 2/3 TV shows a week.VincentRozenberg.com: Final Cut Pro X! (so no FCP8 or 9)
In my opinion this update was necessary in regard of the performance issues with files from HDSLR cameras and 4k. Apple did a great job with this new version and made incredible improvements with background rendering. We have to wait and test, how this new interface is useable for professional video editing.Freytag-Film.com: FCPX – Apple’s new path of professional film-editing software
Sorry but it looks like "Final Cut 'Not So' Pro" to me.
@chrisfenwick
People stop bitching about FCPX, it looks awesome & very professional & is not amateur at all
@ninoleitner
It is an absolute revelation.EOSHD: New Final Cut Pro X Revealed!!
With one click colour grading, Open CL and all new 64bit engine, no rendering, no transcoding, 4K support and able to take advantage of more than 4GB RAM for the first time, Final Cut Pro X has been rebuilt from a blank sheet of paper.
Breaking news! Final Cut Pro has new version and was renamed iMovie Express
@F9Photo
It looks like iMovie on massive steroids. It is NOT a consumer tool though, no worries.
@IAmNeedCreative
What about Motion? Compressor? SoundtrackPro? Color? Looks like iMovie Pro to me. Not impressed yet.
@chrisfenwick
“Fully color-managed Final Cut based on colorsync.” “Resolution-independent playback system” Up to 4K formats. To be able to deliver that, “we’re leveraging Grand Central Dispath.” You can use all 8-cores. Background rendering built into application.PhotographyBay: Final Cut Pro User Group Supermeet – LiveBlog
Ramping and changing speeds of clips can be done right within the timeline, doesn't damage the timeline. Audience erupts in excitement.
Doing color correction now in the timeline. This has been COMPLETELY! re-designed. I feel bad for all the plug in companies.
@robimbs
Talking with folks here. Not exactly jaw dropping but interesting.
Lots of unanswered questions. Tape capture? Filters? Titling? Color? Motion? DVD studio pro? Scopes?
@walterbiscardi
The “pro version of iMovie” is sort of an apt description, but only if you really emphasize the “pro” part. In my own estimation so far (and from the applause in the room), pro editors are on board with it.NoFilmSchool: Apple Announces Redesigned 64-Bit Final Cut Pro X with Background Rendering for $299
I haven’t used it yet so the the proof will be in the pudding but I am very much looking forward to it. Open minds are the best! ...NAB 2:New Apple 64 bit Final Cut Pro X announced for $299. Available in June
The price is crazy cheap at $299, that is actually slightly worrying as it is veering into consumer pricing…as long as it stays pro…PLEASE
On Twitter
Have to be honest, the Alexa ArriRaw footage blows the Epic footage out of the water.
@seanbagley
Everything announced at NAB will not be available until summer. Why not just make NAB in summer when everything is ready?
@justinb72
NAB tinged with sadness, DSLRs aren't dead, but the buzz most definitely is, all feels a little hundrum around the booths
@elskidblog
There isn't a camera on earth I am as excited about as a DSLR. Plainly because DSLRs are the only ones I can afford!!
@EOSHD
Its NAB! People not "Little Handheld HDSLR Cameras Show" why would ANYONE be surprised there was no 5DMK3 announced? B = Broadcasters!
@chrisfenwick
"I learned to make rubbish movies cheaply and quicly in my back yard..and then I enrolled in film school and learned how to make rubbish movies slowly and expensively."
-Filmmaker Gareth Edwards (Monsters)
@ryanbkoo
Apple will use its new massive data center in North Carolina to offer an advanced web-based video subscription product that rivals Netflix.Apple's been building this data center for ages now, and for just as long, people keep predicting Apple is going to announce something to do with it [it's turning into another 'Beatles on iTunes' meme! -Ed]
When Apple presented the software to the group, they asked us to provide feedback. I provided a great deal, and I’m sure others did as well. I’m curious as to how Apple responded to what they heard.LarryJordan: Twas The Night Before Supermeet – Thoughts from NAB