Well that didn't take long... just a week and a bit after announcing the PMW-F3, Sony is now semi-announcing an NXCAM large sensor camcorder (think of it as the professional version of the NEX-VG10 perhaps?!) It's probable that this camera will compete with the Panasonic AG-AF100.
NXCAM is Sony's designation for professional cameras using the AVCHD compression format, and at the moment consists of one other camera, the Sony HXR-NX5u.
This new addition to Sony's professional NXCAM line will be available in the middle of 2011 and will have the same E-mount as the NEX cameras and support A-mount lenses.
The recording format of the camera will be AVCHD, and they plan to implement 1080p (60p / 30p / 24p*2 or 50p / 25p) recording modes. (MPEG4-AVC/H.264 compression will be used for these modes.)
*2: 59.94p / 29.97p / 23.98p respectively.
[UPDATE]
Sony's Press Release: Sony to expand 35mm large format sensor camcorder lineup "NXCAM" HD camcorder under development, featuring E-mount lens system
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