Thursday, July 08, 2010

Behind the Scenes: Sony 3D ad

Sony has posted on YouTube an interesting short on the shooting of a 3D commercial for their new 3D TVs. You can watch the advertisement itself at YouTube: New Sony 3D TV advert featuring Kaka (the ad is presented in 3D/2D i.e. you see the two parts of the image merged together.)

They shot the football sequences using four stereoscopic rigs with eight cameras; resulting in 700 boxes of camera equipment! The video features a great goalpost explosion:

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